Pretty Little Liars may be ending its six-year run on HBO, but that doesn't mean it's done with its social responsibility.
The show's cast and producers are among those who've signed up with a group called Upstart that aims to support the so-called "creative economy," which Forbes defines as "a set of art, culture, design, and innovation industries, and the economic contribution of those industries within a geographic regions."
In its 2021 Impact Report, Upstart says it has invested more than $8 million in funds and startups since it was founded six years ago, including $350,000 into Upriver Studios, a film and TV production facility in New York's Hudson Valley founded by actor Mary Stuart Masterson and digital, film, and TV producer Beth Davenport.
Another example: Startup Preemadonna, a tech company focused on hardware and software boosting creative expression among girls, with its first product, the Nailbot, which uses nontoxic ink to print smartphone images on fingernails.
"The goal is for Upstart to not just act as advisors, but also to become investors," Upstart co-founder Laura Callanan says in a press release.
The group, which has five families, four foundations, and one nonprofit arts funder among its...
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Ganesh Natarajan is the Founder and Chairman of 5FWorld, a new platform for funding and developing start-ups, social enterprises and the skills eco-system in India. In the past two decades, he has built two of India’s high-growth software services companies – Aptech and Zensar – almost from scratch to global success.